Search Engine Optimization – How To Use Web Analytics For Tracking purposes
Search Engine Optimization :
There is a variety of different types of web analytics platforms and you need to choose a platform that is right for your needs. Some of the more typical platforms for tracking site metrics run the gamut from Simply counting visits to the more complex measurement devices like the Google analytics and detailed reporting. The thing to really learn from this is how to generate the most value from the various types of analytics. That is the focus of this article.
We are going to discuss how to use Google Analytics to generate traffic analysis. For example software for tracking visits, conversions and list building are specific relevant applications for this application. What we will do here is look at how to use the summary information collected from this particular application to generate more useful metrics for your business.
So in short, look for a platform that is easy to use and provides you with a variety of options. A tool that is easy to read and understand the information it gives you. While it might not be all the numbers across the board the numbers are likely to be all you really need and likely none of the odds of what other types of metrics will be all you need.
Most of the time all you need to know is what is good or bad and know when it is good or bad.
OK, so let’s look at the content side of things.
These numbers are primarily for people who have a specific niche market. If you’re not a niche marketer then there is likely not a need for analytics to be a requirement. But the basic numbers are going to tell you if you have a marketing plan or not.
Create a sitemap and put it on your main website. This allows you to gather information about how people access the tools on your site. Look at this through the services you offer and also such as your newsletter newsletters. OK this may seem a bit simplistic and even lazy but what if you were to run an email campaign and you were toCollect these subscriber subscriber intentionsand their section on your website to see how many people actually take a look at your various tips and tricks.
A good free tool for tracking conversions and which you can integrate into your own ecommerce site as well as a more detailed provider like Click Valley maybe more accurate.
Once you have this information make a note of everything you see and start to place these metrics into a mix of your efforts.
Go into your analytics account and change items to focus on for your specific area of operations. It’s a case of focusing and focusing until something is working.
Next consider adding more charts,ockeyusion offers a combined interface for analytics and a range of other functions available as well.
If you require tracking multiple indicators soon come. You may even wish to consider the insights that these tools may give you as you get more sophisticated.